Posts tagged pitch meeting
How to Win the Final Pitch Presentation Even when the Client Throws You Curveballs
How to Win the Final Pitch Presentation Even when the Client Throws You Curveballs

Running an agency review is hard work and when clients make unreasonable requests, it can be a proxy for saying, “hey, this is an important decision and we just don’t want to make a mistake.” Probe for the real reasons -- are there better ways to address them? Remember, your job in a new business pitch is to win. Sometimes that means challenging the rules.

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Pitching New Business, Writing for Agency New BusinessJody Sutteragency new business, new business pitch, agency review, pitch meeting, client pitch brief, digital agency, brand agency, marketing agency
What Makes a Good Agency Credentials Deck? (And, Does Your Agency Even Need One?)
What Makes a Good Agency Credentials Deck? (And, Does Your Agency Even Need One?)

I’m not a big fan of the creds deck, at least not the 10-15 slide deck we’re most familiar with. Agencies use their credentials decks too early in the sales process and expect them to do more than it’s designed to do. While I’m not going to single-handedly eliminate the credentials deck from the agency new business toolkit, at least I can help you make it better.

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Agency Credentials, Pitching New BusinessJody Suttercreds deck, agency creds deck, credentials, credentials presentation, agency credentials, agency pitch, pitch meeting, pitch deck, pitching new business, selling tool, closing new business, closing tool, what makes a good credentials deck, attract new clients, attract prequalified clients, the perfect credentials deck, agency case studies
Control Your Narrative. Control Your Pitch.
Control Your Narrative. Control Your Pitch.

An agency that isn’t in control of its narrative places that control in the hands of the prospect, and that prospect doesn’t have the best interests of the agency in mind. 

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Agency Credentials, Pitching New BusinessJody Sutteragency new business, agency positioning, digital agency, creative agency, brand agency, create a pitch with story, storytelling, 4As, matt ryan, roth ryan hayes, win new business, how to win new business, how to pitch new business, pursue new business, pitch meeting, pitch management, ad agency credentials, agency credentials, agency search consultants, new business process, process driven agency review