Posts tagged agency credentials
You're in the pitch. Do you have a plan to win it?
You're in the pitch. Do you have a plan to win it?

Is 2021 the year of the independent agency?

The pandemic has offered smaller indie agencies an unexpected gift: a chance to win business from clients that may have defaulted to larger, better-known agencies in the past. Take full advantage of this. Here are three strategies for upping your game and positioning your agency to win the pitch.

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Agency Business Development, Pitching New BusinessJody Suttermarketers retaining agencies, marketers changing agencies, agency pitch activity, high-level of pitch activity, win the pitch, new business inquiries, new business in 2021, agency new business in 2021, agency reviews, agency creds slides, plan to win the pitch, strong position to win the business, winning the pitch, playing to your strengths, agency RFP, agency credentials
What Makes a Good Agency Credentials Deck? (And, Does Your Agency Even Need One?)
What Makes a Good Agency Credentials Deck? (And, Does Your Agency Even Need One?)

I’m not a big fan of the creds deck, at least not the 10-15 slide deck we’re most familiar with. Agencies use their credentials decks too early in the sales process and expect them to do more than it’s designed to do. While I’m not going to single-handedly eliminate the credentials deck from the agency new business toolkit, at least I can help you make it better.

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Agency Credentials, Pitching New BusinessJody Suttercreds deck, agency creds deck, credentials, credentials presentation, agency credentials, agency pitch, pitch meeting, pitch deck, pitching new business, selling tool, closing new business, closing tool, what makes a good credentials deck, attract new clients, attract prequalified clients, the perfect credentials deck, agency case studies
Control Your Narrative. Control Your Pitch.
Control Your Narrative. Control Your Pitch.

An agency that isn’t in control of its narrative places that control in the hands of the prospect, and that prospect doesn’t have the best interests of the agency in mind. 

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Agency Credentials, Pitching New BusinessJody Sutteragency new business, agency positioning, digital agency, creative agency, brand agency, create a pitch with story, storytelling, 4As, matt ryan, roth ryan hayes, win new business, how to win new business, how to pitch new business, pursue new business, pitch meeting, pitch management, ad agency credentials, agency credentials, agency search consultants, new business process, process driven agency review