Writing the Perfect Agency Proposal Cover Letter

Why is the cover letter so important? It may be the only section of your proposal or RFP response that your client actually reads . Sure, that’s a cynical attitude, but winning competitive agency reviews is hard enough. Here’s one agency business development best practice to embrace.

Agency Business Development, Writing for Agency New BusinessJody SutterJuly 5, 2023newbusinessstrategy, winningproposals, answeringagencyRFPs, howtobebetteratbusinessdevelopment, pitchnewbusiness, #agencybusinessdevelopment, #businessdevelopmentpractices, #agencyrfp, wintherfp, agencynewbusinesstools

Your Story, Your Narrative and Their Impact on Agency New Business

There’s a difference between your agency’s story and your agency’s narrative. Many agencies overlook this – and it can have catastrophic consequences on agency business development. Here’s how to ensure your marketing message is having the right impact.

Writing for Agency New Business, Pitching New BusinessJody SutterAugust 25, 2022#agencybusinessdevelopment, #winnewbusiness #smallagency, #agencygrowth, #agencynewbusiness, #newbusinessstrategy

“Dos and Don’ts” of Writing the Perfect Pitch for Your Agency

Whether proactive outreach plays a large role in your agency’s new business strategy or a minor one, you will undoubtedly be called on at some point to make a short, compelling pitch to someone who’s busy and not predisposed to interruption. Here are some dos and don’ts to put you on the right track towards making it worthy of their attention.

Writing for Agency New BusinessJody SutterNovember 29, 2021#agencynewbusiness, #agencypitch, #salesemail, #newbusinessoutreach

How to Win the Final Pitch Presentation Even when the Client Throws You Curveballs

Running an agency review is hard work and when clients make unreasonable requests, it can be a proxy for saying, “hey, this is an important decision and we just don’t want to make a mistake.” Probe for the real reasons -- are there better ways to address them? Remember, your job in a new business pitch is to win. Sometimes that means challenging the rules.

Pitching New Business, Writing for Agency New BusinessJody SutterApril 26, 2021agency new business, new business pitch, agency review, pitch meeting, client pitch brief, digital agency, brand agency, marketing agency