Viewing entries tagged
agency positioning

Are Unrealistic Ambitions Sabotaging Your Agency's New Business Success?

Are Unrealistic Ambitions Sabotaging Your Agency's New Business Success?

It’s that time of year when big, optimistic plans to pursue dream clients and win lots of new business start to lose their luster. I get it. Stuff gets in the way...

...an unhappy or demanding client.

...an important team member goes on maternity leave.

…a large and unexpected new project.

It’s all part of running an agency, of course, but why is the pursuit of new business often the first thing to be abandoned?

Admittedly, there are a lot of factors at play here. Time management, team management, budget, lack of clarity.

I want to address another factor—unrealistic ambitions—as well as offer you a tool to manage them.

True Tales and Lessons Learned from a Lead Generator

True Tales and Lessons Learned from a Lead Generator

Generating leads is central to any business development strategy.  And you hate it. You find excuses to avoid outbound prospecting whenever possible.

For some agencies, outsourcing lead generation is a great idea. Though, as I wrote in my last post, it only works if you hold up your end of the bargain. My friend Mark Duval agrees. He runs Duval Partnership, a firm that offers outsourced prospecting and lead generation to agencies. Over a recent conversation he generously shared his thoughts on what makes an agency prospecting campaign successful as well as the skewed expectations he routinely comes up against. 

Read our interview here.