It’s that time of year when big, optimistic plans to pursue dream clients and win lots of new business start to lose their luster. I get it. Stuff gets in the way...
...an unhappy or demanding client.
...an important team member goes on maternity leave.
…a large and unexpected new project.
It’s all part of running an agency, of course, but why is the pursuit of new business often the first thing to be abandoned?
Admittedly, there are a lot of factors at play here. Time management, team management, budget, lack of clarity.
I want to address another factor—unrealistic ambitions—as well as offer you a tool to manage them.