Earlier this month I attended the Bureau of Digital’s Owner Summit, an annual gathering of a couple hundred digital agency owners to share what works and what doesn’t in the pursuit of a thriving business. At some point during a session on business development, a remark was made about tactics used to differentiate an agency. The tactics mentioned were relatively superficial and it got me pondering how agencies must differentiate themselves from the competition in a manner that’s meaningful to prospective clients.
Read More