Viewing entries tagged
how to pitch new business

Control Your Narrative. Control Your Pitch.

Control Your Narrative. Control Your Pitch.

An agency that isn’t in control of its narrative places that control in the hands of the prospect, and that prospect doesn’t have the best interests of the agency in mind. 

Four Trends that Will Change How We Pitch (and Win) Agency New Business in 2019

Four Trends that Will Change How We Pitch (and Win) Agency New Business in 2019

Each December, I approach my own end-of-year assessment with enthusiasm. Going back through the notes I’ve made or the articles I clipped to Evernote over the last twelve months is a like a nerdy version of a child carefully going through her bulging Christmas stocking.  

And, of the numerous inspiring, terrifying, and thought-provoking developments we’ve lived through this year, here are four trends that I think are going to stick around and continue to affect the way agencies pursue new business in 2019.