Posts tagged win new business
Not Finding Your Ideal Clients? Maybe You’re Looking for the Wrong Things.
Not Finding Your Ideal Clients? Maybe You’re Looking for the Wrong Things.

When I ask the leaders of small agencies to describe their ideal client, more often than not, the description sounds more like them than the new business prospects they’re trying to attract. This has big implications for the effectiveness of your new business outreach.

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Outbound Prospecting for Agencies, Pitching New BusinessJody Sutterfind your ideal client, agency new business, agency owner, agency client relationships, shape your agency, agency culture, find ideal clients, agency business development, win new business
Control Your Narrative. Control Your Pitch.
Control Your Narrative. Control Your Pitch.

An agency that isn’t in control of its narrative places that control in the hands of the prospect, and that prospect doesn’t have the best interests of the agency in mind. 

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Agency Credentials, Pitching New BusinessJody Sutteragency new business, agency positioning, digital agency, creative agency, brand agency, create a pitch with story, storytelling, 4As, matt ryan, roth ryan hayes, win new business, how to win new business, how to pitch new business, pursue new business, pitch meeting, pitch management, ad agency credentials, agency credentials, agency search consultants, new business process, process driven agency review