Posts tagged closing new business
What Makes a Good Agency Credentials Deck? (And, Does Your Agency Even Need One?)
What Makes a Good Agency Credentials Deck? (And, Does Your Agency Even Need One?)

I’m not a big fan of the creds deck, at least not the 10-15 slide deck we’re most familiar with. Agencies use their credentials decks too early in the sales process and expect them to do more than it’s designed to do. While I’m not going to single-handedly eliminate the credentials deck from the agency new business toolkit, at least I can help you make it better.

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Agency Credentials, Pitching New BusinessJody Suttercreds deck, agency creds deck, credentials, credentials presentation, agency credentials, agency pitch, pitch meeting, pitch deck, pitching new business, selling tool, closing new business, closing tool, what makes a good credentials deck, attract new clients, attract prequalified clients, the perfect credentials deck, agency case studies