How to Win the Final Pitch Presentation Even when the Client Throws You Curveballs

Running an agency review is hard work and when clients make unreasonable requests, it can be a proxy for saying, “hey, this is an important decision and we just don’t want to make a mistake.” Probe for the real reasons -- are there better ways to address them? Remember, your job in a new business pitch is to win. Sometimes that means challenging the rules.

Pitching New Business, Writing for Agency New BusinessJody SutterApril 26, 2021agency new business, new business pitch, agency review, pitch meeting, client pitch brief, digital agency, brand agency, marketing agency