How to Win New Business by Playing to Your Strengths

I help my clients design agency business development strategies built around their strengths, not in conflict with them. You can too. The 1st step: discover your strengths profile. Are you a Hunter, Communicator, Thinker or Promoter?

Marketing Your Agency, Agency New Business PlanningJody SutterJanuary 20, 2022#smallagency, #agencygrowth, #agencynewbusiness, #businessdevelopment, #newbusinessstrategy, #newbusinessstrengths, #howtowinnewbusiness

The Essentials of Leadership in Your Agency’s New Business Process

Agencies over-rely on prospecting for short-term leads and entering competitive pitches. This comes at the expense of other points along the buying cycle that offer a chance to build stronger relationships with prospects. How to better lead through your agency’s new business buying cycle.

Pitching New Business, Marketing Your AgencyJody SutterSeptember 7, 2021#competitivepitches, #prospectingforleads, #controlthepitch, #agencynewbusiness, #agencynewbusinesspitch, #clientonboarding, #sellingagencyservices, #awarenessbuildingactivities, #agencynewbusinessplan, #getbetteratpitchingnewbusiness, #agencyleaders, #agencyleadership

How to Differentiate Your Agency in a Way that Matters to Clients

Earlier this month I attended the Bureau of Digital’s Owner Summit, an annual gathering of a couple hundred digital agency owners to share what works and what doesn’t in the pursuit of a thriving business. At some point during a session on business development, a remark was made about tactics used to differentiate an agency. The tactics mentioned were relatively superficial and it got me pondering how agencies must differentiate themselves from the competition in a manner that’s meaningful to prospective clients.