Posts tagged agency business development
3 Business Development Activities Your Agency Has No Excuse Not to Do

Need to infuse life into your agency’s new business pipeline? You know decisive action is required but starting is hard (especially if you’ve neglected biz dev for awhile). Here are three business development tactics you simply have no excuse not to make time for and which will serve you well when you need to fill the pipeline quickly.

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Not Finding Your Ideal Clients? Maybe You’re Looking for the Wrong Things.

When I ask the leaders of small agencies to describe their ideal client, more often than not, the description sounds more like them than the new business prospects they’re trying to attract. This has big implications for the effectiveness of your new business outreach.

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How to Differentiate Your Agency in a Way that Matters to Clients

Earlier this month I attended the Bureau of Digital’s Owner Summit, an annual gathering of a couple hundred digital agency owners to share what works and what doesn’t in the pursuit of a thriving business. At some point during a session on business development, a remark was made about tactics used to differentiate an agency. The tactics mentioned were relatively superficial and it got me pondering how agencies must differentiate themselves from the competition in a manner that’s meaningful to prospective clients.

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Sales or Business Development – Which Does Your Agency Need More?

It’s not uncommon for agencies to expect their new business leads to excel at both business development and sales. And they’re frequently disappointed when that doesn’t happen. Sales and business development are essential for generating revenue, yet they require paradoxically different skills. Here’s an easy way to determine which one your agency needs more.

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