Your Agency’s Core Positioning Should be a Multiplier

A weak positioning statement is one of the costliest liabilities a small agency can carry. It doesn’t just make new business harder—it makes it unsustainable. Without clear positioning, even the most creative and capable agencies get stuck in an unproductive cycle of reinvention each time they pitch a new prospect.

Your Agency is in the Storytelling Business—So What’s Yours?

A strong foundation for new business growth is built on a strong story. It’s not a nice-to-have; it's one of your most strategic business development tools.

So, what’s yours?

Operationalizing Your Agency’s New Business Strategy: What to Do on a Weekly, Quarterly, and Annual Basis

New business is one of those responsibilities that should be fully integrated into your daily schedule. But for a lot of agency leaders, it's not. I think it’s why new business plans fail. Here’s a framework to help you operationalize your new business strategy and a roadmap for prioritizing activities on a daily, weekly, quarterly, and annual basis.