Your Agency’s Core Positioning Should be a Multiplier

A weak positioning statement is one of the costliest liabilities a small agency can carry. It doesn’t just make new business harder—it makes it unsustainable. Without clear positioning, even the most creative and capable agencies get stuck in an unproductive cycle of reinvention each time they pitch a new prospect.

Your Agency is in the Storytelling Business—So What’s Yours?

A strong foundation for new business growth is built on a strong story. It’s not a nice-to-have; it's one of your most strategic business development tools.

So, what’s yours?

How to Have a Long, Happy Relationship with Your Head of New Business

I’ve seen my fair share of healthy relationships between agency owner and new business person. But unfortunately, unhealthy relationships outweigh healthy ones. Here are five things you can do to ensure you’re embarking on a satisfying collaboration that will lead to increased revenue, healthy agency growth, and a more sophisticated approach to pursuing the right clients.