Your Agency’s Core Positioning Should be a Multiplier

A weak positioning statement is one of the costliest liabilities a small agency can carry. It doesn’t just make new business harder—it makes it unsustainable. Without clear positioning, even the most creative and capable agencies get stuck in an unproductive cycle of reinvention each time they pitch a new prospect.

Agency New Business, Agency PositioningJody SutterOctober 3, 2025agency growth, agency new business, ad agency positioning, operationalize new business strategy, agency new business pitch, small agency

Create a Captivating Agency Pitch through Storytelling

Stories are a perfect pitching device. Yet, despite the many agencies that declare themselves “brand storytellers”, they don’t always deploy that same skill on their behalf.

They get swallowed up by their own jargon or blindly grasp for the right words to describe the intangible qualities that make them different from their peers—with the ironic result that they end up sounding exactly the same.

If this applies to you, then I want to offer you a technique to use on your next pitch.

Persuasive New Business Presentations, Pitching New BusinessJody SutterMarch 27, 2019agency pitch, new business pitch, storytelling, create a pitch with story, agency new business pitch, winning an agency new business pitch, pitch deck, perfecting the pitch, Marshall Ganz, story of self us now, the perfect agency pitch presentation