Viewing entries tagged
agency new business pitch

Create a Captivating Agency Pitch through Storytelling

Create a Captivating Agency Pitch through Storytelling

Stories are a perfect pitching device. Yet, despite the many agencies that declare themselves “brand storytellers”, they don’t always deploy that same skill on their behalf.

They get swallowed up by their own jargon or blindly grasp for the right words to describe the intangible qualities that make them different from their peers—with the ironic result that they end up sounding exactly the same.

If this applies to you, then I want to offer you a technique to use on your next pitch.

You Were Born to Pitch Badly

You Were Born to Pitch Badly

Winning a new business pitch hinges on your ability to perform a crucial task: communicating to your prospect that your agency brings more value to the deal than your competitors. Sounds straightforward enough, so why do the majority of agencies lose more frequently than they win? Because, there’s a fundamental disconnect between how we communicate our pitch and how our audience receives it. Here are five ways you can close that gap and win more new business.