Viewing entries tagged
small agency CEO

Are Unrealistic Ambitions Sabotaging Your Agency's New Business Success?

Are Unrealistic Ambitions Sabotaging Your Agency's New Business Success?

It’s that time of year when big, optimistic plans to pursue dream clients and win lots of new business start to lose their luster. I get it. Stuff gets in the way...

...an unhappy or demanding client.

...an important team member goes on maternity leave.

…a large and unexpected new project.

It’s all part of running an agency, of course, but why is the pursuit of new business often the first thing to be abandoned?

Admittedly, there are a lot of factors at play here. Time management, team management, budget, lack of clarity.

I want to address another factor—unrealistic ambitions—as well as offer you a tool to manage them.

8 Things I Learned about Growing a Successful Small Agency

8 Things I Learned about Growing a Successful Small Agency

It was so hot in Boston last week that I didn't mind spending a summer day sitting in an overly air conditioned and windowless hotel conference room. In fact, I had a great reason. It was Advertising Age's Small Agency conference and awards. And, although I've worked with past winners, this was the first year I got to attend.

As you'd expect, when people like Linda Kaplan Thaler, Michael Lebowitz, Mike Byrne, and Nicolas Pimentel are all in the same place, some pretty big ideas are gonna get bounced around.