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Posts tagged agency owner

Operationalizing Your Agency’s New Business Strategy: What to Do on a Weekly, Quarterly, and Annual Basis

New business is one of those responsibilities that should be fully integrated into your daily schedule. But for a lot of agency leaders, it's not. I think it’s why new business plans fail. Here’s a framework to help you operationalize your new business strategy and a roadmap for prioritizing activities on a daily, weekly, quarterly, and annual basis.

Agency New Business Planning, new business operationJody SutterAugust 7, 2025agency owner, agency new business, operationalize new business strategy, small agency, small agency CEO, new business plan, digital agency, brand agency, marketing agency

Not Finding Your Ideal Clients? Maybe You’re Looking for the Wrong Things.

When I ask the leaders of small agencies to describe their ideal client, more often than not, the description sounds more like them than the new business prospects they’re trying to attract. This has big implications for the effectiveness of your new business outreach.

Outbound Prospecting for Agencies, Pitching New BusinessJody SutterOctober 26, 2020find your ideal client, agency new business, agency owner, agency client relationships, shape your agency, agency culture, find ideal clients, agency business development, win new business