When Should You Hire a New Business Person?

You’ve decided to hire your first salesperson for your agency. The need is acute: not enough good leads, an overreliance on competitive RFPs, and a poor pitch-to-win ratio. It seems logical but the decision to hire must be based on scaling your agency, not digging it out of a hole.

Agency New Business, New Business OperationsJody SutterFebruary 4, 2026agency growth, agency new business, new business pipeline, hire a salesperson, hire a new business person, small agency, small agency leadership, new business process, digital agency, brand agency, marketing agency, new business person, scale your agency, track leads, pitch process

Your Agency’s Core Positioning Should be a Multiplier

A weak positioning statement is one of the costliest liabilities a small agency can carry. It doesn’t just make new business harder—it makes it unsustainable. Without clear positioning, even the most creative and capable agencies get stuck in an unproductive cycle of reinvention each time they pitch a new prospect.

Agency New Business, Agency PositioningJody SutterOctober 3, 2025agency growth, agency new business, ad agency positioning, operationalize new business strategy, agency new business pitch, small agency

Your Agency is in the Storytelling Business—So What’s Yours?

A strong foundation for new business growth is built on a strong story. It’s not a nice-to-have; it's one of your most strategic business development tools.

So, what’s yours?