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Posts in Agency New Business

Your Agency’s Core Positioning Should be a Multiplier

A weak positioning statement is one of the costliest liabilities a small agency can carry. It doesn’t just make new business harder—it makes it unsustainable. Without clear positioning, even the most creative and capable agencies get stuck in an unproductive cycle of reinvention each time they pitch a new prospect.

Agency New Business, Agency PositioningJody SutterOctober 3, 2025agency growth, agency new business, ad agency positioning, operationalize new business strategy, agency new business pitch, small agency

Your Agency is in the Storytelling Business—So What’s Yours?

A strong foundation for new business growth is built on a strong story. It’s not a nice-to-have; it's one of your most strategic business development tools.

So, what’s yours?

Agency New Business, Agency PositioningJody SutterSeptember 8, 2025agency growth, agency new business, operationalize new business strategy, small agency, small agency CEO, agency new business expert