A 4-Part Framework for a Creds Meeting Your Prospects Will Actually Enjoy

The standard agency credentials deck is not a good performer in the meaty middle of a sales cycle when you need to persuade, offer insights, and thoughtfully react to your prospective client’s cues. Here’s a better option.

Agency Positioning, Pitching New BusinessJody SutterApril 3, 2024#newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #newbusinesspitch, #agencycredentialsdeck, #agencypositioning

You Were Born to Pitch Badly

Winning a new business pitch hinges on your ability to communicate that your agency is more qualified to do the job successfully than your competitors. But there’s a fundamental disconnect between how we transmit our message and how our audience receives it.

Agency Positioning, Pitching New BusinessJody SutterMarch 7, 2024#newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #newbusinesspitch, #psychologyofpersuasion, #agencypositioning

You’ve Got Your Prospect’s Undivided Attention. Now, What Do You Tell Them About Your Agency?

If you had the chance to snag a conversation with your ideal prospect, who would that prospect be? And what would you tell them about your agency knowing that you’re guaranteed to have their attention for a moment but it’s up to you to keep them interested?

Agency Positioning, Pitching New BusinessJody SutterFebruary 12, 2024#newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #elevatorpitch, #agencypositioning

5 Strategies for Making Your New Business Goals a Reality

Were you able to take the time to develop a plan for new business growth this year at your agency? Now comes the moment of truth, making those goals a reality. Don’t get trapped into a complacency that there’s plenty of time ahead. And don’t get sucked into the usual busy routine that leaves little time for proactive new business. Here are five strategies to help you turn that plan into a reality.

Jody SutterJanuary 5, 2024#newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #elevatorpitch, #agencypositioning

Test the Strength of Your Agency’s Elevator Pitch

An elevator pitch is a fundamental agency new business tool. It’s meant to get your message across quickly and effectively to a prospective client and opens the door for a deeper sales conversation. But a lot of agencies make common mistakes that lead to a weak pitch. Here’s a way to test the strength of your agency’s elevator pitch.

Pitching New Business, New Business OperationsJody SutterNovember 8, 2023newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #elevatorpitch, #agencypositioning

Agency New Business Isn’t a Democracy

Agency new business doesn’t work well as a democracy. It’s better when it’s a benevolent dictatorship where all ideas are heard and considered but, ultimately, one person makes the judgment call.

Pitching New Business, New Business OperationsJody SutterOctober 9, 2023#newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #businessdevelopmentpractices, #reachingagencygrowthgoals, #agencypositioning

3 Mental Blocks That Get in the Way of New Business Success

Agency leaders are sometimes better at planning for all the great stuff they could do to generate new business and not so good at doing it. What holds them back? There are myriad priorities that get in the way of agency business development goals. But there are also some powerful mental blocks. Here are three that might be standing between you and your goals for growing your agency next year.

Agency Business Development, Agency New Business PlanningJody SutterNovember 1, 2022#agencybusinessdevelopment, #winnewbusiness #smallagency, #agencygrowth, #agencynewbusiness, #newbusinessstrategy #agencyleader #newbusinessoperations #newbusinessplan #annualplan

Found Money: Why Your Contact Database is a Valuable Asset (and How to Get More Value Out of It)

Your agency's list of clients and prospects is a valuable business asset. And like any asset, the more you invest in it, the more valuable it becomes. Here are four ways to get more new business value from your agency’s list of contacts.

New Business Operations, Pitching New BusinessJody SutterSeptember 26, 2022#agencybusinessdevelopment, #crm, #customerrelationshipmanagement, #winnewbusiness, #smallagency, #agencygrowth, #agencynewbusiness, #newbusinessstrategy, #clientlist, #clientdatabase, #agencyleader, #newbusinessoperations, #newbusinesstools

Your Story, Your Narrative and Their Impact on Agency New Business

There’s a difference between your agency’s story and your agency’s narrative. Many agencies overlook this – and it can have catastrophic consequences on agency business development. Here’s how to ensure your marketing message is having the right impact.

Writing for Agency New Business, Pitching New BusinessJody SutterAugust 25, 2022#agencybusinessdevelopment, #winnewbusiness #smallagency, #agencygrowth, #agencynewbusiness, #newbusinessstrategy

5 Steps to Creating the Perfect Agency Case Study

If I had to choose only one agency new business tool among all at my disposal, the case study would be it. Here are 5 steps to creating agency case studies that win new business.

Persuasive New Business Presentations, Pitching New BusinessJody SutterJune 6, 2022#agencybusinessdevelopment, #agencycasestudy, #winnewbusiness, #newbusinesspitch, #smallagency, #agencygrowth, #agencynewbusiness, #newbusinessstrategy

Three Ways to Turn Your Agency’s Pitch into a Winning Pitch

Good ideas badly presented put you at risk of losing the pitch but a good story can make your agency’s pitch irresistible. Here are 3 essential storylines to win agency new business.

Persuasive New Business Presentations, Pitching New BusinessJody SutterApril 27, 2022#agencybusinessdevelopment, #smallagency, #agencygrowth, #agencynewbusiness, #newbusinessstrategy, #howtowinnewbusiness, #pitchingnewbusiness, #winagencynewbusiness, #prepareforapitch

Small Gestures that Make a Big Impact on Agency Business Development

Why does the small stuff matter? Because it has the capacity to communicate in a big way the qualities that clients are seeking when hiring a new agency: trust, responsibility, respect, proactivity.

Agency Business Development, Pitching New BusinessJody SutterMarch 30, 2022#agencybusinessdevelopment, #smallagency, #agencygrowth, #agencynewbusiness, #newbusinessstrategy