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Posts tagged newbusinessstrategy

Test the Strength of Your Agency’s Elevator Pitch

An elevator pitch is a fundamental agency new business tool. It’s meant to get your message across quickly and effectively to a prospective client and opens the door for a deeper sales conversation. But a lot of agencies make common mistakes that lead to a weak pitch. Here’s a way to test the strength of your agency’s elevator pitch.

Pitching New Business, New Business OperationsJody SutterNovember 8, 2023newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #elevatorpitch, #agencypositioning

Writing the Perfect Agency Proposal Cover Letter

Why is the cover letter so important? It may be the only section of your proposal or RFP response that your client actually reads . Sure, that’s a cynical attitude, but winning competitive agency reviews is hard enough. Here’s one agency business development best practice to embrace.

Agency Business Development, Writing for Agency New BusinessJody SutterJuly 5, 2023newbusinessstrategy, winningproposals, answeringagencyRFPs, howtobebetteratbusinessdevelopment, pitchnewbusiness, #agencybusinessdevelopment, #businessdevelopmentpractices, #agencyrfp, wintherfp, agencynewbusinesstools