Writing the Perfect Agency Proposal Cover Letter

Why is the cover letter so important? It may be the only section of your proposal or RFP response that your client actually reads . Sure, that’s a cynical attitude, but winning competitive agency reviews is hard enough. Here’s one agency business development best practice to embrace.

Agency Business Development, Writing for Agency New BusinessJody SutterJuly 5, 2023newbusinessstrategy, winningproposals, answeringagencyRFPs, howtobebetteratbusinessdevelopment, pitchnewbusiness, #agencybusinessdevelopment, #businessdevelopmentpractices, #agencyrfp, wintherfp, agencynewbusinesstools