Why Prospects May Not Understand Your Pitch (Even If It’s Good)

We know we need to communicate clearly to our prospects. And yet, agencies keep reaching for phrases like “data-driven decisions,” “client-first process,” and “relentless problem-solving.”

These high-level abstractions communicate little and might even be doing more harm than good.

Here are 10 common phrases I see all the time, along with some clearer, more grounded alternatives. Not perfect but hopefully a little more helpful.

Agency Credentials, Pitching New BusinessJody SutterDecember 12, 2025agency credentials, agency pitch, agency new business, persuasive pitch