Writing proposals is a responsibility that most agency execs would rather avoid. Some agencies outsource the task to professional writers. They’ve realized that it’s inefficient to ask highly paid executives to perform a task that’s outside of their zone of genius. Smaller agencies may not have that luxury and must learn to incorporate proposal-writing into their long list of responsibilities. I’ve noticed a series of bad habits that, if broken, would make proposals not only easier to write but also more effective at what they’re meant to do–win you new business. Which ones are you guilty of?