Do agencies ask enough questions in a new business pitch? How sharpening your questioning skills helps you close more new business for your agency.
Read MoreIn a new business pitch, there’s the perception that the marketer holds all power. After all, they’re the ones writing the check. But agencies have more power over the pitch than they may realize. Stepping into that power depends on demonstrating to a prospective client how you will maximize their gains and minimize their losses.
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