Viewing entries tagged
lead generation

Is Your Agency Ready to Outsource Lead Generation?

Is Your Agency Ready to Outsource Lead Generation?

Recently, a client of mine asked me to help him evaluate a lead generation firm he was thinking about hiring. The lead gen firm had sent him an extensive questionnaire so it could gather enough information to create a set of persuasive sales messages. It included questions you’d expect: How do you describe your ideal client? What makes your agency different from competitors? Why do you do what you do?
 
My client asked me for my advice. Would I assess this firm and tell him what I thought of the questionnaire?
 
My feedback was that there was nothing wrong with the questionnaire. The question I had for him: Was he was happy with his answers? And, should the lead generator bring him quality leads, did he believe he was prepared to close the business?
 
I gave my client some advice on how to make sure his investment would pay off. If you’re considering outsourcing lead generation, then it might be good advice for you too. Read more

Blogging and New Business Part 3: Promote Your Blog, Get More Leads

Blogging and New Business Part 3: Promote Your Blog, Get More Leads

While it may have seemed like a tactic to keep you on the edge of your seat a little longer, the link to my latest post was not included in the original email. This is now fixed. 

It's finally here! The hotly anticipated third installment in my three-part summertime series on why blogging should be a central part to an agency's business development strategy. 

In Part 1, I talked about why it’s a good investment to maintain a blog and Part 2 focused on how you can keep up a steady flow of topics without a lot of anguish. This final post is about making sure you capitalize on all your smart ideas.

Here's a preview: it has to do with unlocking the magic that happens when you pair a strong positioning with an audience that wants what you're selling.