Four Common Negotiating Mistakes Agencies Make During the Pitch

When it comes to pitching for new business, agencies are so accommodating!

They put in late nights and give up holiday weekends. They divert their best teams from paying clients to do spec work. They put up with terrible briefs and minimal information.

Are they too willing to play on the client’s terms for the chance to compete for new business?

I’ve identified four points in the pitch process where agencies should set their own terms, both for the sake of the future client relationship and their ability to pursue new business from other clients.

New Business Operations, Pitching New BusinessJody SutterMay 24, 2021agency new business, agency client contract, pitch mistakes, new business pitch, negotiation, pitching new business, agency pitch