Interested in having me speak at your next event?
When I prepare for a speaking or training event, I ask myself, “what would I want to learn?”
My aim is always to give the audience tangible advice they can put to immediate use in their work lives. Usually, I focus on:
- How to communicate persuasively to win more business
- The systems and tools that you need in place to run a well-oiled new business practice
- Bringing out the best in your team so that everyone is invested and excited about growing the business
“We were ecstatic to have Jody on the Agency Track at INBOUND16. She was everything we look for in a speaker. Jody was a pleasure to work with leading up to the event, and she delivered an engaging and educational presentation to an audience of 300 captivated attendees. She has a lively presentation style, and quickly hooked the audience. More importantly, her presentation had valuable insights and tips that attendees could start implementing straight away. We look forward to welcoming her back in the future!" - Angie O’Dowd, Senior Marketing Team Manager, Agency Partner Program, HubSpot
Here are some talks I’ve given before. They were designed for the types of clients I tend to serve the most, CEOs of small ad agencies, but they’re right for almost any kind of creative professional who also shoulders the responsibility of attracting new clients to his or her firm.
The Small Agency CEO’s Playbook for Winning New Business:
8 Steps to Get Your Agency New Business-Ready
In my years of working with agencies large and small, I’ve noticed those that are most successful share some common characteristics.
Despite what you might expect, they don’t involve hard-core sales tactics or esoteric techniques. In fact, these seven steps are based on straightforward practices that any agency can master.
In this talk, I’ll reveal:
- What those common characteristics are
- Why they lead to winning high-quality business
- And how you can cultivate those qualities within your own agency
Make Your Prospects Crave What You’re Selling through Storytelling
Telling a prospect you’re “a full-service integrated agency” is doing nothing to help you convert them to a client. Simple storytelling techniques can transform your pitch and leave your prospects asking for more.
In this session, tap into your innate ability to engage other humans through the power of story. Discover the stories that surround you and learn the three reasons why a good story gives you a competitive advantage when pitching new business.
8 Essential Elements of an Ad Agency New Business Plan
Creating an annual plan for new business is one of the most important things you can do to keep your agency on track for growth. In this session, I’ll help you get the ball rolling with a basic structure that any advertising agency can use.
Plus, I’ll cover why an annual plan is so important and how to tailor the plan to match the unique character of your agency.
"We were thrilled to have Jody present at Pitch Perfect, our annual new business conference in London. As anyone who’s ever organized an event like this knows, there’s enormous pressure to deliver on the promise of great content and Jody really delivered. So many of our attendees, most of which are from small to mid-sized agencies, came up to me afterwards to tell me what an impact her presentation made on them. She was engaging, original and generous with her insights. We hope she comes back next year!" - Melanie Shah, Head of Events, The Drum