For every outstanding ad agency website there’s an equally appalling one. I’ve heard clients and search consultants express frustration when faced with websites that are vague, circuitous or simply lacking the information they need.
Your website has to serve a number of important audiences, but the focus of my latest blog post is on optimizing your website for your prospects – those people that need to assess you as a potential agency partner.
When (re-)designing your website, what are the most important things for you to keep in mind? Click here to find out.