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Discover Your Agency's New Business Strengths Profile to Win More Often

Discover Your Agency's New Business Strengths Profile to Win More Often

Fear and boredom are not a good combination, especially when they’re the overriding emotions you feel every time you confront the reality that you could be doing more to win new business for your agency.

I used to extol the virtues of a well-rounded business development program until I realized I was never going to get agency leaders to do things they didn’t like to do. I’d just be continually fighting the impossible fight against fear and boredom.

Instead, I learned that defining a strategy and set of tactics that were aligned to their strengths was the shortest, most efficient way to fill their pipeline. I also discovered that most small agency owners fit into one of four different new business personality types.

Which one are you? The answer may change your feelings about business development from fear and boredom to confidence and enthusiasm. Read more.