Sizzle reel. I’ve always hated the term, redolent of steakhouse advertising.
The implication is the reel will dazzle prospective clients through a series of quick cuts and a thumping bass track – all without having to give the viewer any kind of context for what they’re seeing.
Ad agencies that fall into this trap are like Narcissus, gazing at his own reflection. (For those who’ve forgotten the myth, Narcissus was so fixated by his beauty that he lost his will to live and stared at his reflection until he died. A cautionary tale for our business if ever there was one.)
In my latest blog post, I'll give you my top four Dos and Don'ts for creating a great agency reel. Plus, I'll share with you what I think is one of the best agency reels out there (plus the reason why it's not quite as good as it used to be).