Viewing entries tagged
sales emails

Why Ad Agencies Should Care about William Zinsser

Why Ad Agencies Should Care about William Zinsser

Last month, I lost an ally in my quest to eradicate jargon and wordiness from ad agency pitch documents (not to mention emails, client reports, briefings and marketing copy).

William Zinsser, author of On Writing Well, a beloved guide for non-fiction writers since its publication in 1976, died at age 92. 

He was a constant inspiration as we developed Persuasive Writing for New Business, a workshop that teaches ad agencies how to use simple, clear language to communicate their value to prospects, clients and others.