Q4 often brings a flurry of pitch activity, known to ruin many a Thanksgiving or Christmas for the ad agency new business professional. And while all this activity helps to fill the pipeline, the timing can be unfortunate because it distracts you from tackling one of the most important things you’ll do all year: plan for 2015.
It’s well worth finding the time now, while there’s still more than two months left to the year, to put this crucial road map in place. Sometimes the hardest part is getting started, so in my latest blog post, I’ll get the ball rolling for you by giving you a basic outline to follow.
I can't promise a last-minute RFP won't ruin your holiday season, but now it's a lot less likely that your new business plan will.