Viewing entries tagged
marketing tools

Drop the “Sizzle” – the Dos and Don’ts of a Great Ad Agency Reel

Drop the “Sizzle” – the Dos and Don’ts of a Great Ad Agency Reel

Sizzle reel. I’ve always hated the term, redolent of steakhouse advertising.

The implication is the reel will dazzle prospective clients through a series of quick cuts and a thumping bass track – all without having to give the viewer any kind of context for what they’re seeing.

Ad agencies that fall into this trap are like Narcissus, gazing at his own reflection. (For those who’ve forgotten the myth, Narcissus was so fixated by his beauty that he lost his will to live and stared at his reflection until he died. A cautionary tale for our business if ever there was one.)

In my latest blog post, I'll give you my top four Dos and Don'ts for creating a great agency reel. Plus, I'll share with you what I think is one of the best agency reels out there (plus the reason why it's not quite as good as it used to be).

Why So Many Ad Agencies Get Their Websites Wrong

Why So Many Ad Agencies Get Their Websites Wrong

For every outstanding ad agency website there’s an equally appalling one. I’ve heard clients and search consultants express frustration when faced with websites that are vague, circuitous or simply lacking the information they need.

Your website has to serve a number of important audiences, but the focus of my latest blog post is on optimizing your website for your prospects – those people that need to assess you as a potential agency partner.
 
When (re-)designing your website, what are the most important things for you to keep in mind? Click here to find out.

Are You Really Ready to Start Prospecting for New Clients?

Are You Really Ready to Start Prospecting for New Clients?

I talk a lot about why you need to be strategically ready to embark on a prospecting campaign. Your sales efforts aren't going to be successful if you can't communicate to your best prospects why your services are more valuablethan other agency.

But in my latest blog post I shift gears a bit to talk about some practical tools that are important to have in place if you are to support a strong prospecting program. They're tools that are easy to start to use right away and that I've come to consider indispensable.

Still managing your contacts largely through Post-It notes? Relying too much on a white board (the one that got erased by mistake last week) to track your marketing activities?