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marketing plan

Sales is Marketing and Marketing is Sales: Lessons from #INBOUND16

Sales is Marketing and Marketing is Sales: Lessons from #INBOUND16

This year I was both a first-time speaker and a first-time attendee at INBOUND, a
four-day extravaganza dedicated to inbound marketing in all its forms. Not that anyone was keeping score, but I'm pretty sure I absorbed way more information
than I imparted.

Thinking about the big themes that were communicated throughout the event, the one I heard most consistently was this: the line that used to separates sales and marketing no longer exists.

Why does that matter to your ad agency? Because it matters a lot to your clients and prospects - they want to work with agencies that not only understand their challenges but have a clue how to address them.

Start by taking a walk in another man's shoes - it might even put you in a position to win more new business yourself. 

5 Prospecting Tools Your Ad Agency Needs Now

5 Prospecting Tools Your Ad Agency Needs Now

Still managing your prospects largely through Post-It notes? Relying too much on a white board (the one that your assistant just erased by mistake) to track your marketing activities?

Time for an upgrade! Check out my recommendations for five indispensable tools for agency new business. They also happen to be widely available, and most are easy to put in place so you can start using them right away.