Viewing entries tagged
marketing

What's the Secret to Winning More New Business? Know Thyself.

What's the Secret to Winning More New Business? Know Thyself.

It’s January, a time to stride forth into the new year and activate the plans you've made to grow your ad agency – dust off that prospecting list, revive the agency’s blog, hire a biz dev whiz to steer the efforts.

How’s that going so far?

We're as quick to break resolutions as we are to make them. Psychologists call this “false hope syndrome,” which means our resolutions are unrealistic and out of alignment with our internal view of ourselves.

What's the secret to counteracting this natural tendency? 

For a moment, put aside your ambitious plans for 2017 and take a critical look at your team (including yourself) and what it's best equipped to do. See if your agency matches one of these five types. It could unlock the secret to winning more new business this year.

Sales is Marketing and Marketing is Sales: Lessons from #INBOUND16

Sales is Marketing and Marketing is Sales: Lessons from #INBOUND16

This year I was both a first-time speaker and a first-time attendee at INBOUND, a
four-day extravaganza dedicated to inbound marketing in all its forms. Not that anyone was keeping score, but I'm pretty sure I absorbed way more information
than I imparted.

Thinking about the big themes that were communicated throughout the event, the one I heard most consistently was this: the line that used to separates sales and marketing no longer exists.

Why does that matter to your ad agency? Because it matters a lot to your clients and prospects - they want to work with agencies that not only understand their challenges but have a clue how to address them.

Start by taking a walk in another man's shoes - it might even put you in a position to win more new business yourself.