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hire an outbound prospecting firm

True Tales and Lessons Learned from a Lead Generator

True Tales and Lessons Learned from a Lead Generator

Generating leads is central to any business development strategy.  And you hate it. You find excuses to avoid outbound prospecting whenever possible.

For some agencies, outsourcing lead generation is a great idea. Though, as I wrote in my last post, it only works if you hold up your end of the bargain. My friend Mark Duval agrees. He runs Duval Partnership, a firm that offers outsourced prospecting and lead generation to agencies. Over a recent conversation he generously shared his thoughts on what makes an agency prospecting campaign successful as well as the skewed expectations he routinely comes up against. 

Read our interview here.