It was so hot in Boston last week that I didn't mind spending a summer day sitting in an overly air conditioned and windowless hotel conference room. In fact, I had a great reason. It was Advertising Age's Small Agency conference and awards. And, although I've worked with past winners, this was the first year I got to attend.
As you'd expect, when people like Linda Kaplan Thaler, Michael Lebowitz, Mike Byrne, and Nicolas Pimentel are all in the same place, some pretty big ideas are gonna get bounced around.