Viewing entries tagged
content marketing

5 Prospecting Tools Your Ad Agency Needs Now

5 Prospecting Tools Your Ad Agency Needs Now

Still managing your prospects largely through Post-It notes? Relying too much on a white board (the one that your assistant just erased by mistake) to track your marketing activities?

Time for an upgrade! Check out my recommendations for five indispensable tools for agency new business. They also happen to be widely available, and most are easy to put in place so you can start using them right away.
 

Blogging and New Business Part 3: Promote Your Blog, Get More Leads

Blogging and New Business Part 3: Promote Your Blog, Get More Leads

While it may have seemed like a tactic to keep you on the edge of your seat a little longer, the link to my latest post was not included in the original email. This is now fixed. 

It's finally here! The hotly anticipated third installment in my three-part summertime series on why blogging should be a central part to an agency's business development strategy. 

In Part 1, I talked about why it’s a good investment to maintain a blog and Part 2 focused on how you can keep up a steady flow of topics without a lot of anguish. This final post is about making sure you capitalize on all your smart ideas.

Here's a preview: it has to do with unlocking the magic that happens when you pair a strong positioning with an audience that wants what you're selling.

3 Reasons Why Blogging Should Be at the Center of Your Sales and Marketing Strategy

3 Reasons Why Blogging Should Be at the Center of Your Sales and Marketing Strategy

"But writing blog posts takes so much time..."


That's what you're thinking to yourself, isn't it. And I agree with you! So, in this three-part series, I’m going to tell you why maintaining a blog is well worth the time.

Part 1: Three great reasons why a blog is one of the most useful things you can do to make your agency’s business development efforts more effective.

And while I really hope you read my post, here's the bottom line: Creating relevant content demonstrates you understand your prospects while also reinforcing your value to them. Merchandise your blog posts in the right way and you'll fire up your marketing, sales and PR efforts.