Viewing entries tagged
client stewardship

Blowing Your Own Horn: Don't Overlook Stories Your Prospects Want to Hear

If I ran the new business team at Carat, I know what I’d be doing today.

Last night, Adweek ran a great piece on questionable web traffic and it featured an anecdote about an analytics manager at Carat, Lindsay Buescher, who proactively went on a crusade on behalf of her client, Red Bull. She and her team spent three weeks digging up fraudulent sites and ended up blacklisting 77 of them.

This is a great example of client stewardship, something marketers routinely cite as the reason for putting their advertising accounts in review. If I were at Carat, I’d be thinking not only about how to include this very positive story in my credentials boilerplate, but which prospects would be most piqued by seeing this.