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big spaceship

The Most Effective but Overlooked Sales Tools in Your Arsenal

The Most Effective but Overlooked Sales Tools in Your Arsenal

Sitting under your nose is a sure-fire method to win more of the right kinds of clients.
 
Sell them on your agency’s culture and values.
 
Sounds deceptively easy, doesn’t it?
 
But most agencies have difficulty articulating what’s special about their culture and values. You have to translate something abstract into concrete and persuasive language, which is hard to do. 

But not impossible.

Michael Lebowitz, founder of Brooklyn-based creative agency, Big Spaceship is one of the few agency CEOs who's succeeded.

I wanted to know more so I called him up and we spoke about what it takes to sharpen these sales tools so they're effective. In fact, he credits his agency's culture and values for helping not only to win new business, but to win the right kind of business. 

8 Things I Learned about Growing a Successful Small Agency

8 Things I Learned about Growing a Successful Small Agency

It was so hot in Boston last week that I didn't mind spending a summer day sitting in an overly air conditioned and windowless hotel conference room. In fact, I had a great reason. It was Advertising Age's Small Agency conference and awards. And, although I've worked with past winners, this was the first year I got to attend.

As you'd expect, when people like Linda Kaplan Thaler, Michael Lebowitz, Mike Byrne, and Nicolas Pimentel are all in the same place, some pretty big ideas are gonna get bounced around.