Viewing entries tagged
answering agency RFPs

How to Be Better at Agency Business Development: Writing the Perfect Proposal Cover Letter

How to Be Better at Agency Business Development: Writing the Perfect Proposal Cover Letter

Let’s start the new year off by eschewing theoretical advice in favor of some tactical guidance you can put to good use right away to improve the effectiveness of your proposals: how to write the perfect proposal cover letter.

Why is a cover letter so important? It may be the only section of your proposal or RFP response that your client actually reads (besides the pricing section). Sure, that’s a cynical attitude, but it’s based on personal experience as well as the experience of other experts, like agency search consultants, that’s been shared with me.

Embrace the cover letter as a strategic sales tool for presenting a persuasive argument for hiring your agency.