Viewing entries tagged
ad agency website

Drop the “Sizzle” – the Dos and Don’ts of a Great Ad Agency Reel

Drop the “Sizzle” – the Dos and Don’ts of a Great Ad Agency Reel

Sizzle reel. I’ve always hated the term, redolent of steakhouse advertising.

The implication is the reel will dazzle prospective clients through a series of quick cuts and a thumping bass track – all without having to give the viewer any kind of context for what they’re seeing.

Ad agencies that fall into this trap are like Narcissus, gazing at his own reflection. (For those who’ve forgotten the myth, Narcissus was so fixated by his beauty that he lost his will to live and stared at his reflection until he died. A cautionary tale for our business if ever there was one.)

In my latest blog post, I'll give you my top four Dos and Don'ts for creating a great agency reel. Plus, I'll share with you what I think is one of the best agency reels out there (plus the reason why it's not quite as good as it used to be).

Why So Many Ad Agencies Get Their Websites Wrong

Why So Many Ad Agencies Get Their Websites Wrong

For every outstanding ad agency website there’s an equally appalling one. I’ve heard clients and search consultants express frustration when faced with websites that are vague, circuitous or simply lacking the information they need.

Your website has to serve a number of important audiences, but the focus of my latest blog post is on optimizing your website for your prospects – those people that need to assess you as a potential agency partner.
 
When (re-)designing your website, what are the most important things for you to keep in mind? Click here to find out.