Sitting under your nose is a sure-fire method to win more of the right kinds of clients.
Sell them on your agency’s culture and values.
Sounds deceptively easy, doesn’t it?
But most agencies have difficulty articulating what’s special about their culture and values. You have to translate something abstract into concrete and persuasive language, which is hard to do.
But not impossible.
Michael Lebowitz, founder of Brooklyn-based creative agency, Big Spaceship is one of the few agency CEOs who's succeeded.
I wanted to know more so I called him up and we spoke about what it takes to sharpen these sales tools so they're effective. In fact, he credits his agency's culture and values for helping not only to win new business, but to win the right kind of business.