Have you ever said to yourself in the final weeks of December, “Wow, the advertising business got a whole lot easier this year!”?
I didn’t think so.
We often see the mounting complexity, shrinking budgets, and unexpected competitors more clearly than we see the opportunities.
But the opportunities are always there. Sometimes they’re more evident when we stop reacting for a moment and observe what’s around us. And this is a great time of year to do just that.
As we slide down the back end of December, here’s what I think did the most to shape the agency new business in 2017 and where opportunities may lie in 2018.