Viewing entries tagged
INBOUND

Sales is Marketing and Marketing is Sales: Lessons from #INBOUND16

Sales is Marketing and Marketing is Sales: Lessons from #INBOUND16

This year I was both a first-time speaker and a first-time attendee at INBOUND, a
four-day extravaganza dedicated to inbound marketing in all its forms. Not that anyone was keeping score, but I'm pretty sure I absorbed way more information
than I imparted.

Thinking about the big themes that were communicated throughout the event, the one I heard most consistently was this: the line that used to separates sales and marketing no longer exists.

Why does that matter to your ad agency? Because it matters a lot to your clients and prospects - they want to work with agencies that not only understand their challenges but have a clue how to address them.

Start by taking a walk in another man's shoes - it might even put you in a position to win more new business yourself.