Viewing entries tagged
2017

What's the Secret to Winning More New Business? Know Thyself.

What's the Secret to Winning More New Business? Know Thyself.

It’s January, a time to stride forth into the new year and activate the plans you've made to grow your ad agency – dust off that prospecting list, revive the agency’s blog, hire a biz dev whiz to steer the efforts.

How’s that going so far?

We're as quick to break resolutions as we are to make them. Psychologists call this “false hope syndrome,” which means our resolutions are unrealistic and out of alignment with our internal view of ourselves.

What's the secret to counteracting this natural tendency? 

For a moment, put aside your ambitious plans for 2017 and take a critical look at your team (including yourself) and what it's best equipped to do. See if your agency matches one of these five types. It could unlock the secret to winning more new business this year.

5 Ways Ad Agency New Business Will Change in 2017

5 Ways Ad Agency New Business Will Change in 2017

Does the world really need another set of year-end predictions for 2017?

Sure it does! And I’m here to supply it.

My list, a modest but thoughtfully compiled set of five, is partially inspired by a recent conversation over coffee in Boulder, CO with a friend of mine who’s a partner at a small creative agency.

Our wide-ranging conversation touched on a number of influential events that I think are going to have an effect on how ad agencies go about business development in the year to come – from the continued usurpation of ad agency turf by management consultants to the increasing importance of the CEO in all matters related to marketing. 

Let me know what you're keeping your eye on with 2017 fast approaching over the horizon.