I know that it's barely September, and many of you may be checked out for the last unofficial week of summer before Labor Day, but I wanted to let you know about a couple of events I've got coming up to give you plenty of time to register.

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4As Webinar

How to Write An Annual Business Plan, October 6, 1-2pm

Writing an annual new business plan is one of the most helpful things you can do to keep you and your team accountable. But we dread it. Why? Because as agency new business pros, we're often too consumed by the daily demands of the job. It's difficult to shift into a mode of big-picture thinking.

My 4As webinar on October 6, 1-2pm will help. Among other things, I'll be giving you a template you can use to tackle one of the hardest parts: getting you started.

Register for the webinar here.

Get Past the RFP! Persuasive Writing at the Fuel Lines New Business Conference

This is the first year Michael Gass is holding what we hope will become a long tradition: the Fuel Lines New Business Conference to be held on October 8 and 9 in Nashville, TN. 

I'll be there to talk about one of the most overlooked yet powerful sales tool: the written word. You'll get a super-concentrated shot of what is normally our half-day workshop, Persuasive Writing for New Business, and will leave equipped to write better revenue-generating documents like proposals, prospecting emails and client briefs.  

Register for the conference here.